Services
Brand growth
Integrating strategic consulting, consumer insights and operations, digital marketing, and performance advertising services, it creates a one-stop brand growth solution.
Strategic consulting
Service content:
- Brand Positioning Evaluation: Mapping brand DNA, core assets, and differentiated advantages
- Target Audience Analysis: Outline the core consumer persona and identify high-value customer assets.
- Competitor Strategy Breakdown: Deconstructing the Channel, Content, and Pricing Strategies of Competing Brands in China
- Growth Opportunity Identification: Positioning the brand's most authentic and accessible growth entry point in the Chinese market
- New brand entry strategy into the Chinese market
Product and Pricing Strategy
Service content:
- Product Portfolio Repositioning: Restructuring Product Lines and Flagship Items Based on Local Consumption Scenarios
- Localization design guidelines: Guide the brand design team to optimize fits and packaging to adapt to local aesthetics.
- Price system restructuring: using the official flagship store as the price anchor to restore the brand's true value
- Omni-channel Price Control System: Unified pricing and promotional bottom-line management to protect brand equity
Digital marketing
Service content:
- Content and Traffic Operations: Enhance brand traffic and audience stickiness through high-quality content planning and distribution.
- Hit product creation strategy: Develop an exclusive product promotion plan to rapidly increase product market awareness and sales
- Celebrities and Media Placement: Integrating top fashion magazine and all-circle artist resources to elevate brand positioning
- Social Media Operations: Manage and optimize brand social media accounts to increase user interaction and engagement.
- Omnichannel Media Placement: Integrating multi-platform resources to achieve precise ad targeting and maximize campaign performance.
E-commerce operations
Help brands manage their core Chinese consumer platform strategies: Xiaohongshu, Tmall, JD.com, Douyin, and Dewu.
From brand strategic planning to data review, we build a complete operational closed-loop of "execution - review - next-round strategy formulation", protecting brand assets with an omni-channel stable price control system and supporting the brand's long-term growth.
China's Core Consumer Platform Strategies: Xiaohongshu, Tmall, JD.com, Douyin, Poizon (Dewu)
Business-oriented full-domain store refined operation
Services: platform store setup assistance, store design, product listing and maintenance, platform resource matching, regular business report generation
Comprehensive planning and execution for S-grade major promotions such as Double 11 and 618, repeatedly breaking sales records
Service items: Major promotional rhythm planning, product assortment strategy, platform resource acquisition, and post-campaign review and analysis.
Establish an omni-channel stable price control system to protect brand equity.
Services: Omni-channel unified online pricing, promotional price floor management, and dealer price order maintenance
Comprehensive and customized product management system, precisely matching market demand
Services: Market Analysis and Demand Insight, Product Pricing Strategy, Product Lifecycle Planning, Inventory Management
Traffic and Sales Data Analysis to Drive the Next Round of Strategy Formulation
Services: Monthly business review, channel efficiency analysis, strategy iteration suggestions
Integrated marketing
Specializing in the fashion industry, we provide data-driven influencer marketing services for international mid-to-high-end brands.
Unlike traditional agencies that rely solely on in-platform advertising, we integrate professional platform operations with a robust off-platform ecosystem.
Services
Influencer Precise Matching
Based on a self-built resource pool of over 50,000 rigorously selected fashion KOLs, filtered through a dual approach of aesthetic and data criteria to precisely match brand tones.
Celebrity Artiste Collaboration Planning
Collaborate with all-tier celebrity artists for content co-creation, building a high-end fashion context for the brand.
fashion media placement
Integrate top fashion magazine placement channels, 50+ strategic media partners, strengthen brand endorsement
Omni-channel KOL seeding
Help brands connect with multi-channel influencer resources to achieve efficient product buzz and conversion.
On-site and off-site cross-promotion
Self-owned integrated ecosystem ensures precise multi-channel execution, maximizing brand voice and return on ad spend.
End-to-end media management
From screening, price comparison, and briefing to publishing, traffic boosting, and reviewing, the media team manages the entire process.
Customer Service
We drive conversions with a brand-first approach, supported by professional systems and end-to-end service from pre-sales to post-sales.
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International brand
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Professional full-time team
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Online services
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Average response time
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Message response rate
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Customer satisfaction
Services
Customer service training system
Warehousing and logistics
It provides international fashion brands with cross-border and localized integrated full-link supply chain services, utilizing Shenzhen × Hong Kong self-operated dual-warehouse linkage to deliver secure, efficient, and customized warehousing and logistics services.
Service advantages
Digital marketing
Nextop centers on a self-developed data management platform and focuses on data-driven brand growth solutions, giving brands full visibility into their spending and results for the first time.
Product Capability Architecture
Full-link real-time monitoring
Real-time collection and visual presentation of multi-dimensional data on content, audience, and delivery
Ad campaign performance tracking
Continuous monitoring of creator performance, ROI tracking for campaigns, high-ROI creator identification
Decision support
Timely and accurate data insights to help brands make quick decisions and act flexibly.
closed-loop review and optimization
Monthly Strategy Review: Data-Driven Content Direction Adjustment and Strategy Iteration
Core Capabilities
its data management platform
An independently built end-to-end data management platform, distinct from native platform dashboards, that integrates multi-channel content, audience, and placement data. Through cleaning, modeling, and analysis, it transforms data into comprehensive business insights regarding marketing effectiveness, sales trends, brand voice, and user engagement, helping brands accurately grasp market dynamics and operational conditions to scientifically optimize strategies and resource allocation.
Visual creativity
Covering creative services such as brand visual strategy, e-commerce visual design, and short-video creativity, we use luxury-brand-tier standards to ensure every piece of content matches the brand's price point.
Services
Service advantages
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The visual director is a stylist who has worked for luxury brands.
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Shooting experience across all categories and self-built teams
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Treat every shutter click and every final image with luxury standards
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Visuals as Strategy: Driving Conversion with Visuals, Not Just Aesthetics
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Endorsements and partnerships with 20+ domestic and international brands